Emphasis

The Principle of emphasis (domination) is used by the designer to draw attention to an area or subject. Emphasis is achieved through the use of color, form, texture, or line. In architectural design, some emphasis or focal point should be designed into each elevation and interior space. Directing attention to the point of emphasis (focal point) is accomplished by the arrangement of features, the use of contrasting colors, line direction, light variations, space relationships, or material changes.